LongMorning Culture Media Co., Ltd. is an international integrated music company specializing in music event planning, music copyright, and artist agency. The company has liaison and promotion offices in Beijing, Hong Kong, Milan,Shanghai,Bangkok and Amsterdam with its headquarters located in Milan, Italy. It maintains year-round engagement in music-related operations across Europe and the Greater China region.

Founded in Hong Kong and Milan in 2013, the company initially focused on organizing performances and cultural exchanges for international artists in China and Europe. Within five years, it produced hundreds of events featuring distinguished guests such as Plácido Domingo, Andrea Pirlo (world-renowned football star), Leymah Gbowee (Nobel Peace Prize laureate), Malika Ayane, Zhang Chu, Diodato, Miserable Faith, No Party For Cao Dong, Stewart Copeland, Giovanni Allevi, and Eugenio Finardi.

In 2017, LongMorning established a subsidiary in mainland China, expanding into music copyright business. To date, the company has facilitated tens of thousands of music collaborations between renowned European and American record labels and major Chinese music platforms, including brokering the copyright agency partnership between Mai Ai and Saifam. It has established notable influence both in Europe and domestically.

Our Label: 羲和文化正版音乐，羲和文化 (WDBM)，MANDOLA MUSIC，Surplus Pearl Music，龙晨音乐