On the evening of June 23, 2024, Italian national treasure singer Malika Ayane officially kicked off her China tour in Beijing at the Cultural Center of the Italian Embassy in China. Her captivating performance drew rounds of applause from the audience, offering listeners an authentic taste of Italian music.

The event was jointly organized by Longmoring Cultural Media, the China-Italy Cultural Exchange and Development Center, and the Cultural Center of the Italian Embassy in China, and was met with great success. It also marked the successful conclusion of the 2024 Italian International Music Week.